Pink pineapple to take over Baptist Health for National Breast Cancer Awareness Month




For the first time in Baptist Health South Florida’s history, its decadesold green pineapple logo is turning pink for the month of October. Pink lights again will bathe hospital, medical arts and outpatient facilities during National Breast Cancer Awareness Month.

All advertisements, websites and social media platforms will sport a pink pineapple logo to commemorate those whose lives have been touched by breast cancer. Baptist Health Breast Center, one of Baptist Health’s centers of excellence, will be especially pink to commemorate those touched by breast cancer. Baptist Health performed more than 66,000 mammograms in 2012.

Baptist Health includes Baptist Outpatient Services and Baptist, South Miami, Baptist Children’s, Doctors, Homestead, Mariners and West Kendall Baptist hospitals, along with Baptist Cardiac & Vascular Institute and Baptist Health Medical Group.

Since 2000, people have associated the color pink with breast cancer awareness. It has a different meaning for everyone: a symbol of hope and strength for survivors, an opportunity to offer support for those affected and a reminder to be proactive about breast health by getting a mammogram.

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