Natalie Baro, president and CEO of Michelsen Advertising, is the newly appointed chair for the American Heart Association’s 2014 Go Red For Women campaign serving Miami-Dade and Broward, a campaign to raise awareness about heart disease, the No. 1 killer of women.
As the 2014 Go Red for Women chair, Baro will be leading the fundraising efforts by securing corporate and patron support. She will work closely with the GRFW Executive Leadership Cabinet as well as the American Heart Association staff partners to achieve success. This year, the American Heart Association and volunteer leadership has a record breaking fundraising goal.
“We would like to make the community aware of all the latest forms of prevention with an emphasis on CPR by bringing them to every home and workplace in our counties and educating on the use of defibrillators. By sharing this lifesaving tool, we aim to increase its awareness and hopefully create positive outcomes from negative situations,” Natalie said.
Baro is the president and CEO of Michelsen Advertising, an advertising agency specializing in the healthcare industry with clients such as Humana, Tenet Healthcare, Meridian Healthcare and over 200 Physician Providers statewide among many others.
“Unfortunately, it took the sudden death of my husband to learn the symptoms and educate myself on heart disease, turning my own life around”, Baro said.
Her first efforts to promote awareness in the community took place as the American Heart Association joined forces with the Miami Family Event this past September. The Miami Family Event was proud to contribute and present a donation of $25,000 to the Go Red for Women movement. The main focus of this event was to promote through sponsors and organizations a healthy lifestyle for the entire family, as well as educate the community on Hands-Only CPR training for adults and children.
“My goal is to educate as many people as we can during this year by positioning the AHA at events and exposing the symptoms and preventive measures needed to help save lives,” Baro said.
To learn more, call 1-800-AHA-USA1 or visit www.heart.org.