Monday , 24 November 2014
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Mom has new roof thanks to business, social media

Mom has new roof thanks to business, social media

Mom has new roof thanks to business, social media

Pictured from left during the re-roofing are Sarail Torres (homeowner’s daughter), Ernesto Sanchez (T&S Roofing co-owner), Liborio Torres (homeowner’s son), Carmen Torres (homeowner), Louis Toledo (T&S Roofing co-owner) and Claudia Abbona (GAF).

Carmen Torres has a new roof over her head and on her home thanks to a South Florida company’s social media campaign to give back to the community. Ironically, Torres, a single mother of five children and six grandchildren, successfully beat out other needy homeowners despite not even owning a computer.

Roofers from T&S Roofing Systems arrived to the Torres home at 18503 SW 355 Terr. in Homestead early one morning to remove damaged shingles and replace Torres’ roof.

While that was going on, friends and neighbors, employees of T&S Roofing, roofing suppliers from GAF and ABC and members from non-profit organization Centro Campesino celebrated in Torres yard during the “Installation Celebration.” The group shared food and enjoyed music, while children jumped up and down in the bounce house.

“I couldn’t sleep last night thinking this was a dream, but when I woke up this morning, the roofers were here,” Torres said. “I am so excited and thankful to T&S Roofing and everyone who voted for me,” she added.

Torres’ daughter Sarail, 24, and her youngest son, Liborio, 17, who live with Torres and were crucial to her win, also were among those celebrating. The celebration comes after a six-month long social media campaign, sponsored by T&S Roofing Systems and No Roof Left Behind. The company asked neighbors to nominate a deserving and needy homeowner. Five finalists were announced and the one with the highest votes was awarded a new brand new roof from T&S Roofing.

“South Florida has been good to us and we just wanted to give back to the community we love,” said Louis Toledo, co-owner of T&S Roofing.

Every year, T&S helps those in the community, but this event is the company’s largest to date. The partnership with the nationwide No Roof Left Behind program is T&S Roofing System’s way to give back to the community for ten successful years in the roofing business.

The company owners, Toledo and Ernesto Sanchez, started as a small business and now apply for more roofing permits in Miami-Dade County than any other roofer. Located at 1461 NW 23 St. in Miami, T&S Roofing will pay all materials and labor costs for the Torres’ new roof.

Torres’ new roof really is a neighborhood affair. She was nominated with the help of Centro Campesino Farmworker Center, an agency that advises and helps low-income families and farmworkers in Florida. The agency told Torres about the program and put up her nomination and request for votes on its Facebook page. Torres’ daughter did the same thing. Torres then asked anyone and everyone she met to vote for her.

“All of us at Centro Campesino Farmworker Center are delighted that T&S Roofing made this vital home improvement for the Torres family. Without it, if a severe storm hits our area, the family and the home, which means so much to them, would be in danger. Now they don’t have to worry,” said Diane Cantor, executive director of Centro Campesino.

Torres’ home has needed fixing for nearly a decade. Nearly 10 years ago, Hurricane Katrina damaged her roof. The powerful storm lifted the shingles of the home and rotted the wood. At the time, the damage didn’t seem like much, but over time, the roof has made Torres’ home difficult to live in. Now she doesn’t have to worry about that.

“The power of social media is incredible and the No Roof Left Behind program proves it,” Toledo said. “It’s amazing neighbors made this possible by coming together and spreading the word about such a deserving family. Who wouldn’t want to be a part of that,” he said.

For information, visit the company’s website at www.tsroofingsystems.com or call 305-639-7663.

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