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Metro Ford: Big city features with small town friendliness

Metro Ford: Big city features with small town friendliness

Metro Ford’s showroom is located at 9000 NW Seventh Ave.

Metro Ford has the desirable qualities of a big city auto dealership, while at the same time possessing the endearing qualities of a small town business.

The family owned and operated dealership offers an exceptional selection of new and preowned Ford vehicles and incomparable financing options, but it’s the personalized customer service that makes it a local standout

“The atmosphere of a family-owned business is just different,” said Lomby Perez, vice president of Metro Ford who runs the business with his father Lombardo Perez Sr.

“We work very hard to build and maintain long-term relationships with employees and our customers.”

That hard work has paid off. In business since 1983, Metro Ford is now selling vehicles to second and third generations within the same families.

“Some customers travel across the state or even from out of the state to come back to us for their next vehicle, or one for their son or daughter,” Perez added. “It’s been very rewarding to serve these loyal customers.”

Before opening Metro Ford, Perez Sr., owned and operated a Fiat dealership. Miami Fiat was the most successful Fiat dealership in the nation. After Fiat pulled out of the U.S. in 1981, Ford Motor Company came knocking and Perez Sr. answered the call. Under his direction, in a short time Metro Ford became the No. 1 Ford dealer in the Southeast region.

The younger Perez has grown up in the auto industry, starting at the Fiat dealership when he was just 11 years old. After paying his dues doing “owner’s son duties,” Perez worked his way up the business ladder to work side-by-side with his father.

With good performance comes rewards, which Metro Ford now can pass on to its customers. Metro Ford is one of only two Certified Electric Vehicle (EV) dealers in the area. The 2013 Ford Focus Electric, arriving soon, is powered exclusively by a new lithium-
ion battery system. The Focus Electric has best-in-class horsepower, 100 miles of range and higher speed charging.

“The future is electric cars,” Perez said. “We are thrilled to offer this product to our customers. Our sales and service team are EV certified by Ford to provide the very best service.”

Another “major home run” for Ford is the combination of efficiency and performance in the 2013 Ford Fusion. In addition to the well-known hybrid model, Fusion will offer EcoBoost, the standard model and the upcoming Energi Plug-In. The 2013 Ford Escape also has an eco-friendly side, offering two available EcoBoost engines. The popular redesigned crossover offers the best automatic highway fuel economy in its class.

Customers can shop for new and preowned vehicles on the interactive Metro Ford website at www.MetroFord.com. The site allows customers to view dealer specials and incentives, get a quote, apply for credit and chat online with a sales representative.

“Customers today like to do their research in the comfort of their home or office,” Perez said. “An educated customer is our best customer. When they come to the dealership, they are often ready to test drive and make a decision.”

The Metro Ford Service and Parts Department, staffed by Ford certified technicians, now offers extended hours — until 7 p.m. on weekdays — to meet the demands of customers’ busy schedules. Metro Ford is located at 9000 NW Seventh Ave. in Miami.

For more information, call 1-877-811- 9402 or visit www.metroford.com

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