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South Motors BMW is a ‘Center of Excellence’

South Motors BMW is a ‘Center of Excellence’

By Nancy Eagleton….

South Motors BMW service director Dan Warren (left) and service manager Carlos Drake work to keep BMW ownership experience worry free.

South Motors BMW has received the 2010 “Center of Excellence” award from BMW North America. The award, given to only 24 of 338 dealerships, recognizes centers that offer excellent customer service, outstanding brand representation and operational excellence. Joe Canaves, South Motors BMW general manager, said that the entire team strives to provide customers with premium service and is honored to be recognized with this highly coveted award.

For new customers at South Motors BMW, service excellence begins with the sales team. Personalized service partnered with incredible Sign and Drive offers puts the customer in the driver’s seat when shopping for a new BMW.

The team can also offer a customer purchasing a certified pre-owned BMW the choice of two exceptional offers: A no-cost maintenance plan or a financing offer of less than one percent.

Once you own the “Ultimate Driving Machine,” the service team at South Motors BMW will provide the ultimate protection. “The service team’s goal is to keep you in the BMWfamily,” said Dan Warren, service director. “The sales team sells the first car to the customer and the service team sells the second, third, fourth and fifth.”

With the BMW Ultimate Service plan, customers pay nothing for four years or 50,000 miles and all service and repairs are performed by the South Motors BMW Certified Service Team.

“All of our service technicians are BMW factory trained and all repairs are made with 100 percent original BMW parts,” said Carlos Drake, service manager.

To build customer trust and relationships, BMW owners are often partnered with the same South Motors BMW service advisor throughout their vehicle ownership. These advisors monitor the customer’s vehicle each time it is brought in for service to ensure that factory recommended improvements are kept up to date.

To continue your worry-free ownership experience, the BMW Extended Vehicle Protection program offers an unparalleled level of security. Program benefits include covered repairs performed at any authorized BMW service facility, genuine BMW replacement parts and 24-hour roadside assistance. “For pennies on the dollar, this program gives customers piece of mind,” said Warren, adding that service costs for BMWs that are out of warranty have been reduced. “We want customers to experience the same excellent service they enjoyed when their car was under warranty. The technology level is so high on these vehicles that most other repair centers cannot properly diagnose and fix a problem. By using original BMW replacement parts, vehicles perform better and retain their value.”

The South Motors BMW service department provides free shuttle service to customers traveling within a ten mile radius and customers who purchased their BMW at South Motors can reserve a loaner vehicle. To make wait times more comfortable, the service center features “laptop lane” waiting lounge with TV, complimentary beverages and the BMW boutique.

“From the greeters, to the porters, to the service advisors, it’s all about offering the customer a premium service experience,” said Drake.

South Motors BMW is located at 16215 S. Dixie Hwy. in Palmetto Bay. The service department is open Monday through Friday, 7:30 a.m. to 7 p.m., and Saturday, 8 a.m. to 3 p.m. For the sales department, call 888-868- 2898; for the service department, call 305-256- 2350. For more information, go online to www.southbmw.com.

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