As the lines between the physical and digital retail worlds blur and consumers turn to their mobile devices and apps to enhance their mobile lifestyle, AT&T has opened a new retail store in the southwest corner of The Falls designed to enhance the shopping experience for customers.
The new store concept was a result of more than two years of exploration and research all centered around one design goal — to create a more interactive and inviting store environment, a shopping experience like no other.
Miami customers will be among the first to experience the new store concept that is reinventing how the retail business is done. This store is the latest example of the investment already made in South Florida. Since 2011, AT&T has opened four new stores, relocated three and remodeled and expanded four locations. In addition, the company has hired more than 300 people to fill South Florida retail jobs this year.
The Falls location, with a staff of 22, will serve the growing number of consumers relying on their wireless devices to manage their busy lives.
“Customers visiting our new Miami store will discover a design that is built around their experiences and delivers an interactive shopping experience that mirrors their mobile lifestyle,” said Carlos Blanco-Sposito, vice president/general manager, South Florida AT&T Mobility and Consumer Markets.
“Our goal is to become America’s premier retailer by providing an exceptional experience in every interaction, and we’ve been working hard to exceed customer expectations by taking our stores and network to a new level here in South Florida.”
Everything about the more than 3,650- square-foot store is designed for ultimate flexibility. It brings to life AT&T’s mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&T’s products and services, devices and accessories across three unique “zones” — the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how solutions can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security and entertainment and more.
Next is the Community Zone, featuring “community tables” that encourage customers to shop and play in an open and interactive space. This space merchandises apps, accessories and devices to show customers how they can work together.
Finally, customers can check out the Explore Zone with “explore walls” that highlight AT&T’s diverse device lineup and accessories complemented by digital monitors with product information.
The new Miami store hours are Monday through Saturday, 10 a.m. to 9 p.m., and Sunday, noon to 7 p.m. To find the nearest AT&T store or Device Support Center near you, visit online at <www.att.com/find-astore> or <www.att.com/dsc>. Don’t forget you also can make an appointment before visiting your local AT&T store at <www.att.com/storeappointment/>.