Ten of South Florida’s best bartenders went “glass to glass” this Monday at the Surf’s Up Mixology Contest to see who could concoct the freshest 10 Cane cocktail for 2013. The event, which kicked off 10 Cane’s National Surf Tour, was held beachside from 4:00-7:30pm at Nikki Beach Club.
First place prize, a 10-foot paddleboard, was awarded to John Lermayer of The Regent Cocktail Club for his modern take on a classic daiquiri, called ‘The Perfect 10!’ Jake Bereson of Hyde Beach SLS came in second with his Pirate’s Punch securing an Izod bag. Finally, Egor Polonskiy of the James Royal Palm snagged third place for his Pistachio Mustachio recipe, winning a 10- Cane branded backpack. All recipes will be available on 10 Cane’s Facebook page.
“We are thrilled to congratulate our three talented winners on their outstanding recipes,” said 10 Cane Regional Marketing Manager Trisha Cancilla. “10 Cane lovers will now have three fresh new ways to enjoy their rum.”
More than 100 guests watched and cheered on their favorite contestants at the event while enjoying farm-to-glass mojitos, live music from Gold Dust Lounge, and an interactive photo experience where they could take home photos of themselves ‘surfing’.
Judges for the contest included Ms. Cancilla along with 10 Cane National Ambassador Aaron Birnbaum, and Fred Gonzalez, editor of Miami.com and writer for The Miami Herald.
A 6-foot custom designed short board was raffled off at the event to benefit The Surfrider Foundation’s Miami Chapter, a non-profit dedicated to the protection and enjoyment of oceans, waves, and beaches. The Foundation also discussed their Rise Above Plastics Campaign with guests and event organizers.
The 10 Cane Jeep, which was on site to greet guests, will continue the brand’s National Surf Tour in Florida through May before heading to Texas, Chicago, Long Island, Massachusetts, Arizona, and California.
10 Cane is a super-premium rum created from first press Trinidadian sugar cane juice and crafted by the experts at Moët Hennessy, the world’s premier luxury spirits producer. For more information visit www.10cane.com.
By Julia Brown