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Maison&Objet will launch its Gateway to the Americas event May 2015

Maison&Objet will launch its Gateway to the Americas event May 2015

Maison&Objet will launch its Gateway to the Americas event May 2015The signature event for the interior design industry is coming to Miami Beach Maison&Objet, the world’s leading showcase for interior design and lifestyle, held twice a year in Paris, continues its worldwide expansion. In the electric atmosphere of the premiere of Maison&Objet Asia, held in Singapore March 10-13, 2013, Maison&Objet will announce another milestone: the new Maison&Objet Americas show, to be launched in Miami Beach on May 12-15, 2015. This brand-new event is designed to provide the industry’s players with a new way of doing business and boosting their profile, as well as bringing together, for the very first time, design and interior professionals from North, Central and Latin America.

A CITY IDEALLY POISED AT THE CROSSROADS OF THE AMERICAS

Miami Beach has quickly become the indisputable choice for this new show. This vibrant city has the power to draw great numbers of qualified visitors from North and Latin America. Its Art Déco District, home to the largest collection of Art Déco architecture in the world, Miami Beach has undergone major urban regeneration, especially from a cultural standpoint, and the Art Basel Miami Beach contemporary art fair provides one of the best examples of this flourishing cultural scene.

During the week of Art Basel Miami Beach, MAISON&OBJET organizers chose to announce that MAISON&OBJET AMERICAS first edition will be held at the Miami Beach Convention Center. The welcome to the city was made at the press conference on Thursday December 5 2013, by Ed Tobin, Miami Beach Commissioner.

AN EXTRAORDINARY EVENT BORN OF THE MAISON&OBJET DNA

For the past 15 years, Maison&Objet has established its reputation as a peerless biannual event capturing a broad vision of lifestyle, creation, and design. The show, expressing excellence and innovation in tangible and intangible ways, has expanded while remaining true to the original concept: bringing together the most talented home interior professionals. It has thus become a platform for new trends; every show is trusted by over 3,000 exhibitors and an everincreasing number of international visitors (up 50% in September 2013).

The Maison&Objet Americas concept will recreate and intensify the singular, creative, sophisticated Maison&Objet atmosphere. The 250 stringently selected exhibitors will exemplify the multidisciplinary perspective of Maison&Objet as they present, under a single banner, the very best in interior design with an unprecedented close look at the brands, designers, and artists from throughout the two Americas.

Furthermore, the event’s new American home in South Beach imbues the show with tremendous added value, providing a dynamic, friendly working environment and generating the ideal climate for doing business.

This new, upscale showcase – created for interior designers and decorators, hoteliers, restaurant owners, retailers, investors, and journalists – is steeped in the unmatched savoir-faire of Maison&Objet. It also enjoys the active support of Reed Americas, the leading trade show organizer in the US and Latin America.

MAISON&OBJET AMERICAS 2015 DESIGNER OF THE YEAR

As is done at Maison&Objet events in Paris, Maison&Objet Americas will be presenting a Designer of the Year award in Miami Beach. The Maison&Objet Americas 2015 Designer of the Year will be selected from among top American designers who have distinguished themselves in their design fields.

The winner will be invited to design a dimension of the Miami Beach show and serve as an ambassador for Maison&Objet Americas.

EMERGING TALENTS (RISING TALENTS OF THE AMERICAS) Up-and-coming talents from the Americas will also be in the spotlight at Miami Beach in Americas Rising Talents, a showcase of six of the region’s hottest new creators.

INTERIOR DESIGN & LIFESTYLE SUMMIT Maison&Objet Americas will also be the site of an important conference, the Interior Design & Lifestyle Summit. This series of conferences will offer visitors an opportunity to decipher current and future trends and see what the most prestigious designers are working on.

ABOUT SAFI

SAFI is a subsidiary of Art de France and Reed Expositions France, organizers of MAISON& OBJET since 1995, a trade show that is now the biggest in France and the leading international interior design event. Held twice per year in Paris, the show incorporates 130,000m? of stands (1 400 000 sq ft), 3000 exhibitors, 80,000 buyers, and 4000 journalists. Half of all participants come from abroad.

MAISON&OBJET is forging ahead with its international development with the first ever MAISON&OBJET ASIA in Singapore on 10-13 March 2014, and MAISON&OBJET AMERICAS in Miami Beach in May 2015.

COMING EVENTS: MAISON&OBJET PARIS 24-28 January 2014/5-9 September 2014 MAISON&OBJET ASIA Singapore 10-13 March 2014 MAISON&OBJET AMERICAS 12-15 May 2015

CONTACTS ORGANIZATION SAFI, a subsidiary of Ateliers d’Art de France and Reed Expositions France. Tel.: +33 (0)1 44 29 02 00 – Fax: +33 (0)1 44 29 02 01 – email: info@safisalons.fr MANAGING DIRECTOR: Philippe Brocart

COMMUNICATION DIRECTOR: Philippe Chomat Tel.: +33 (0)1 44 29 02 19 – Fax: +33 (0)1 44 29 03 96 – email: philippe.chomat@safisalons.fr

INTERNATIONAL PRESS CONTACTS MAISON&OBJET Press & Events Manager Alexandra Lingeri-Gardon Tel.: + 33 (0)1 44 29 03 94 email: alexandra.lingeri-gardon@safisalons.fr www.maison-objet.com (not for press)

FLORIDA PRESS CONTACTS Garber & Goodman Advertising, Inc. 300 41st Street, Suite 214 Miami Beach, FL 33140 Tel: (305) 673-5177 Fax: (305) 673-1242 bgoodman@garberandgoodman.com

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