Saturday , 22 November 2014
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Dry de Luxe is Blowing Out a New Niche

Dry de Luxe is Blowing Out a New Niche

Dry de Luxe is Blowing Out a New Niche

Grand Opening – On Friday, March 7, 2014, Dry de Luxe opened its doors on 2000 Collins Avenue, Suite 4, Miami Beach, FL. In attendance at the grand opening were Miami Beach Commissioner Michael C. Grieco, Miami Beach Chamber of Commerce EVP & COO Ana Cecilia Velasco and Pillar Chair Deanne Connolly Graham.

Dry de Luxe tabs itself “Florida’s premier elite blowdry lounge”. Certainly, it’s not the first…so we wanted to find out how its’ different from the current salons and few blowdry bars already present in the Miami area. We asked Founder and Master Stylist, Fallon Fitzgerald, a 20 year industry veteran: “We didn’t originate the concept, for sure. The industry leader has multiple locations in California and New York, and they generally do things pretty well.

However, instead of just copying them, as other lesser places have done, we’ve come up with our own signature style and feel that is quite different. To be frank, we offer much much more than the industry leader does, or anyone else for that matter. We’ve spared no expense to make sure our customers feel pampered and spoiled.” Lounge Manager, and Master Stylist Chara DeSimone added: “ We feel like we’ve tailored something original — specifically by Miami, for Miami — sexy and chic. Most importantly, blowdrying and styling aren’t afterthoughts to us, like in regular salons. It’s what we do! — we blowdry and style better than anyone else, anywhere. All of our stylists have been through a rigorous bootcamp and are simply faster and better at this than anyone else you’ll encounter.”

Dry de Luxe is Blowing Out a New Niche

Stylists – Fallon Fitzgerald- Founder, Master Stylist and Chara DeSimone- Manager, Mater Stylist

In true lounge fashion, Dry de Luxe is open until midnight on the weekends, and always has a lively, social atmosphere. Although they’re open almost 100 hours per week, you’ll always find either Chara or Fallon there to greet you with a warm smile and a complimentary mimosa.

You can make an appointment at www.drydeluxe.com, or 305-763-8032…or simply walk in anytime for the most luxurious and beautiful blowdry you have ever experienced.

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