The newest attraction at The Palms has debuted “take-in” dining along with beer from just about everywhere.
While introducing a suds-loving throng to 500 choices of bottled beer — and 50 on tap
—The World of Beer also opened its doors to a “take-out/take-in” dining style that kept its inaugural crowd well fed on Dec. 3
A host of promotional specialties began with a raffle for prizes on opening night that raised over $1,000 to benefit the Sylvia Angel’s Foundation, a cancer fund that assists serving personnel and families.
As several hundred attending the grand opening, the second of two beer emporiums in the Kendall area began offering menu choices from more than a half-dozen new restaurants that have made The Palms a magnet for eating and entertainment as well as shopping at SW 117th Avenue and Kendall Drive (88th Street).
The World of Beer’s “eat-in” wrinkle allows customers to order almost any choice from gourmet hamburgers to Aussie steaks or Italian specialties from neighboring restaurants just around the corner from Suite 302, 8525 Mills Dr.
Among those who deliver in are: Outback Steakhouse, Moe’s Southwest Grille, CG Burgers, Carmine’s La Trattoria, Chef Chen’s Chinese Restaurant, La Fogata and Sushi Maki of Kendall, all newly opened at The Palms during the past two years.
Now in the last of three major phases to replace the original Town and Country Mall, The Palms contemporary design with a connecting pedestrian plaza to attract both a shopping and dining “experience” seems to be paying off.
“World of Beer will be the beer and entertainment lovers’ destination in Miami,” predicted Lisa Weatherston, director of marketing for the RKE Franchising Group. “Dedication to excellent service, draft beer selection and top-notch live entertainment sets us apart from the rest.”
The 3,160-square-foot business employs about 35 service personnel, supervised by area director Claude DeLucia and manager Jamie Veillette, both of Kendall.
With The World of Beer open at Dadeland in East Kendall, The Palms’ location becomes the 34 in 11 Southeastern and Midwestern states to market rare imports and domestic brews. For added local appeal, Kendall’s World of Beer features local Florida brands including Schnebly, Due South Brewing, Tequesta Brewing Company and Florida Beer Company.
A loyalty program awards customers with points for trying out uncommon beer selections, and Monday through Wednesday patrons find one-quarter or one-half off regular prices for draft or on-tap brews. A stack of board games from Checkers to “Stress Chess” is available to keep couples or foursomes happy while hoisting.
Hours at The World of Beer are Monday- Wednesday, 3 p.m. to 1 a.m.; Thursday- Friday, 3 p.m. to 2 a.m.; Saturday, noon to 2 a.m., and Sunday, noon to 1 a.m. For details, visit online at www.wobusa.com
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