The South Florida entrepreneur who created Youfit Health Clubs has already opened 45 clubs in several states. And he’s now opening his 18th club in South Florida.
Rick Berks, founder of Youfit Health Clubs (www.youfithealthclubs.com), is bringing a new concept to the tradition-bound fitness world. And his new concept is proving so successful in South Florida that he’s now opening another new club here, in Kendall at the Publix Center at 112 St. and 132 Ave.
What, exactly, is this new concept? No long-term contracts (you pay by the month). No huge bodybuilders or gym rats. No singles scenes. No pressure to join (because there are no sales- people). No pushy instructors. And no carbon footprint. These, in fact, may be the “greenest” gyms in America – the floors are made of recycled tires or Nike “grind” (old sneakers!).
Youfit Health Clubs is for what Rick Berks calls “the rest of us.” These are clubs for people who aren’t going to enter body-building championships, and who aren’t there to meet other singles. And the fees are probably the lowest you’ll ever see for a first-rate fitness club.
“We’re building clubs for people who don’t want to deal with the trauma and drama of the usual health club,” Berks says. “You wouldn’t believe how often I speak with people who actually believe they have to get in shape before they’ll feel comfortable walking in to a club.”
The “Youfit” name says it all, according to Berks. He’s building clubs where people who just want to get healthier – instead of “pumped” – will “fit” right in, without feeling uncomfortable and without feeling pressure from pushy salespeople.
“We’re getting people here in South Florida off the couch,” Rick Berks says. “We’re creating new businesses here. And we’re creating them in a way that’s good to the environment.”
Berks is a native of South Florida, with a colorful story. He’s got big plans for our region, and he’s expanding rapidly around the country. I’ll give you a call in a few days to follow up. Meanwhile, please feel free to contact me if you’d like to speak with Rick Berks, at (954) 575-4089, or firstname.lastname@example.org.
President – WINSTON COMMUNICATIONS
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