Athleta, the Sonoma, CA-based premium fitness and lifestyle brand designed by women athletes for women athletes, will open its doors in Florida for the first time this spring in Coral Gables at the Village of Merrick Park, 350 San Lorenzo Ave. Space 2035.
Founded in 1998, Athleta features the ultimate performance apparel and gear for active women. The brand’s high-quality, stylish and functional apparel and accessories reflect the perfect balance of performance, innovative details and design.
Athleta’s first store in the market will highlight a broad assortment of apparel for run, yoga, gym/training, swim, hike/explore and everything in between. Additionally, it will offer a personalized styling service, complimentary hemming, kiosks that link directly to the website offering customers access to additional product and sizes, free fitness classes and in-store discounts for fitness professionals. The Village of Merrick Park store will be located on the second level in the Neiman Marcus wing.
In support of its national partnership with Girls on the Run, Athleta will make a donation to the organization’s local chapter in celebration of the new store opening.