Friday , 1 August 2014
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Cruciani and Miami Children’s Mix Fashion and Philanthropy

Cruciani and Miami Children’s Mix Fashion and Philanthropy

Cruciani and Miami Children’s Mix Fashion and Philanthropy

Anne-Christie proudly shows her MCH+Cruciani 2gether
bracelets

Forget Four Leaf Clovers and Love and Luck designs. The most fashionable wrists in South Florida will be sporting a new Cruciani style this spring. The maker of the popular macramé lace bracelets has introduced a new limited edition design to benefit the children and families serviced by Miami Children’s Hospital (MCH).

The new MCH bracelets, which are available in nine colors, feature several modern designs; also a limited edition bracelet featuring the Hospital’s logo was created as part of the project launch. In total, the Italian design house will be donating a whopping 600,000 bracelets to Miami Children’s Health Foundation’s Together for the Children capital campaign in hopes of helping the organization raise funds over the next five years.

The partnership between Cruciani and MCH marks a historical milestone for the fashion firm, which introduced the brand to the U.S. market late last year. It unites two very special entities committed to philanthropic efforts. “Cruciani has provided an incredible opportunity for MCH,” said Lucy Morillo Agnetti, President and CEO of Miami Children’s Hospital Foundation. “The proceeds of these special bracelets will help make our vision of healthier, happier children a reality, not only in South Florida, but worldwide.”

The bracelets, popular with celebrities such as Heidi Klum, Beyoncé Knowles and scores of others, are available directly through their website for a small donation. “We want these bracelets to be a symbol of hope for the health of children worldwide,” said Morillo-Agnetti. “They have started a very fashionable trend and are quickly becoming a must-have fashion item in town.”

For more information about this initiative, visit mchf.org/cruciani.